Case-Mate Announces New Cases for the iPad Mini

ATLANTA, November 2, 2012 – Case-Mate®, the international design company known for creating fashion-forward accessories that protect, style and enhance mobile technology, will be offering stylish cases for the new iPad Mini. The collection includes practical accessories with new designs heavily influenced by on-trend styles from cultures around the world.

“At Case-Mate, we have a diverse team of engineers and fashion designers that work with artists and companies around the world to design products that are as unique and stylish as they are innovative and protective,” said Case-Mate’s CEO and Founder Shashi Reddy. “The products we’ve created to complement the iPad Mini include modern designs with revolutionary protection and functionality.”

Case-Mate is at the forefront of launching fashionable cases for new mobile devices with the release of a luxurious Fall portfolio and its “Right Case. Right Occasion.” campaign featuring celebrity trendsetters Selena Gomez, Common and Fergie. These fashion icons represent the growing number of socially-connected millennial mobile device owners looking for cases to express their unique and ever-evolving sense of style at work, at play, and going out at night.

Tuxedo, £35, €40: Stick with distinction. The Tuxedo, an ultra-slim, portfolio style case, covers the iPad Mini with an effortless look. Doubling as a stand with multiple viewing angles, this case easily flips and bends with its folding panels. A built-in, reusable adhesive keeps your device secure. A soft touch, textured material protects your device with style, while the interior is lined with an ultra-soft microfiber for extra protection and polish. Available in grey, black/black, emerald green/beige, lipstick pink/beige, violet purple/beige and ruby red/beige.

Passport Folio, £35, €40: Make it a pocketed classic. The Passport Folio for the iPad Mini features a slim interior pocket, making it the ideal companion for storing your essential documents. This foldable, three-panel design easily converts into a stand with multiple viewing angles. Inside, the case is lined with an ultra-soft microfiber for extra protection and polish. Completing the sophisticated look is a pebbled, textured finish. Available in black, brown, lipstick pink and emerald green.

Tough Xtreme, £65, €70: Military-grade tough comes standard with the Tough Xtreme case for the iPad Mini. It’s our highest level of protection in the thinnest possible construction – creating sleek, non-bulky style. This extremely durable design is formed from three layers of toughness. A soft exterior wrapped around a hard skeletal structure is fused with an impact-absorbing interior. The built-in screen protector prevents screen scratches and cracking, making it ready for everyday adventures. Available in emerald/chartreuse, green/orange, lipstick pink/red, black and charcoal.

Pricing and Availability: Case-Mate’s iPad cases will begin to come available in November.


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