Summer 2013 fashion trends are all about prints. From bold graphic prints to oriental styling and monochrome. This season iomoi continues to create designs with a global perspective. Iomoi’s inspiration is drawn from traditional craft and techniques from around the world.
A luxury, lifestyle brand, iomoi is defined by a timeless aesthetic with a modern twist and a wink. iomoi’s designs and products reflect the personal style of co-founders Irene Chen and Matthew Grenby.
As a director of product development at Donna Karan, with licensing experience working at Calvin Klein Irene knew the market well, while Matthew–an entrepreneur grounded in strategic management, computer science, and traditional graphic design–focused on the tactical challenges of starting a business from scratch.
Together, in 2001 the couple identified their market, rolled up their sleeves, and designed their first collection of online and traditional social stationery.
IOMOI collection cases can be viewed here.